Nespresso has announced pop singer Dua Lipa as its new global brand ambassador.
Lipa is known for her distinctive sound and powerful performances, as well as her influence as a modern style and cultural trendsetter. Nespresso reported she embodies curiosity and experimentation, values central to the brand.
Leonardo Aizpuru, chief marketing officer at Nespresso, said: “We’re excited to welcome Dua Lipa to the Nespresso family. She’s a true explorer, always curious, always trying something new and that energy fits beautifully with the direction we’re taking as a brand. Our purpose is to empower endless exploration through exceptional coffee and Dua brings that mindset to life in a modern, effortless way. Together, we want to inspire a new generation to open up to new tastes with confidence and to discover how a coffee moment can become something truly exceptional.”
Nespresso said that, beyond music, Lipa is dedicated to storytelling, creative empowerment and cultural discovery, values that align with the company’s commitment to creativity and culture.
“I feel like I have grown up with Nespresso,” Lipa said. “There’s always been a Nespresso machine nearby – at home with my family, on set, or in a hotel room – so teaming up with them was really an easy decision. I just love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been loads of fun and it’s just the beginning.”
On April 14, Nespresso will unveil “Vertuo World,” a new global campaign across all platforms that marks the beginning of a new creative era for the brand. Led by Lipa, the campaign will introduce a modern expression of Nespresso’s commitment to exploration and elevated coffee experiences, the company stated. In addition to Lipa’s role at the forefront of the new direction, longtime ambassador George Clooney will provide a link to Nespresso’s heritage.
