by Mike Duff | Jun 27, 2024 | Retail Articles
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
by Mike Duff | Jun 26, 2024 | Retail Articles
A new report from Acceleration Community of Companies highlights the distinct social dynamics that shape Gen Z brand engagement, including the group’s embrace of multiple identities beyond traditional markers, their attraction to satirical marketing, how they’ve...
by Mike Duff | Jun 24, 2024 | Retail Articles
Walmart is launching a major summer promotion across its product range — including food, beverages, books, apparel and home goods — linked with an expansive TikTok community. Walmart stated it developed the Spicy Summer promotional campaign to generate consumer...
by Mike Duff | May 17, 2024 | Retail Articles
Target’s newest marketing campaign, dubbed “That Target Feeling,” is set to debut May 19 with a spotlight on scenes and lyrics inspired by guests who post on social media to share their thoughts about the retailer. The campaign features a reimagined...
by Mike Duff | May 14, 2024 | Retail Articles
Amazon is making major gains in advertising, but it is part of a changing e-commerce landscape where conditions are evolving, according to a study by Jungle Scout. The company’s advertising revenue has grown from $12.6 billion to $46.9 billion in 2023. Amazon’s...
