by Mike Duff | Jun 30, 2026 | Retail Articles
JCPenney has launched a pair of budget-stretching promotional incentives for shoppers: one that looks to alleviate the impact of higher gas prices and one that connects its loyalty program with sister retailer Aéropostale. On Friday, July 3, customers who bring a...
by Mike Duff | Nov 3, 2025 | Retail Articles
JCPenney has a value-focused marketing message to consumers this holiday season: You don’t have to spend more to look like you did. The company is emphasizing style and quality as it underscores the value message in addressing shoppers who are stretching budgets but...
by Mike Duff | Mar 25, 2025 | Retail Articles
JCPenney, in a move influenced by its newly created parent Catalyst Brands, has appointed VaynerMedia as its social and influencer marketing agency of record. VaynerMedia will deploy its social, creative and production capabilities to boost business results for the...
by Mike Duff | Oct 2, 2024 | Retail Articles
JCPenney is on a hiring spree that includes new executives in marketing, brand, trend and design, as well as holiday employees. In a LinkedIn Post, JCPenney welcomed Marisa Thalberg (pictured left) as consulting chief marketing officer. Her experiences include three...
