by Mike Duff | Nov 2, 2022 | Retail Articles
Influencer-curated gift lists will be featured in Kohl’s holiday marketing push, which rolls out under the slogan “More Gifts. More Savings.” Advertising on network television and streaming services will spotlight the breadth of Kohl’s holiday product...
by Chandler Harvey | Aug 23, 2022 | Featured News, Retail Articles
User-generated content, consumer-generated content or UGC, is original content created about or for brands by consumers and published on social media and other channels. User-generated content can be seen as an authentic, cost-effective approach to marketing. While...
by Mike Duff | Jul 20, 2022 | Retail Articles
YouTube and Shopify are partnering to give more online stores access to live and video shopping tools. In a blog post, David Katz, vp, product management, YouTube Shopping, stated that the social media network continues to develop ways to connect businesses and...
by Mike Duff | Jul 20, 2022 | Retail Articles
In a challenge to fraudsters, Amazon has announced that it has filed legal action against the administrators of more than 10,000 Facebook groups that attempt to orchestrate fake reviews in exchange for money or free products. The groups, Amazon asserted, recruit...
by Mike Duff | Jul 18, 2022 | Retail Articles
A select group of brick-and-mortar store managers maintained in a survey that sales momentum from the first half of 2022 should help buoy revenues through the end of the year. The Levin Management Corp. Mid-Year Retail Sentiment Survey explored the first half of 2022...
