YouTube and Shopify are partnering to give more online stores access to live and video shopping tools.
In a blog post, David Katz, vp, product management, YouTube Shopping, stated that the social media network continues to develop ways to connect businesses and consumers such as a new shopping destination in its Explore tab it is about to introduce. It will feature shoppable relevant content for viewers in the United States, Brazil and India, with more countries gaining access later this year.
Katz explained that YouTube recognizes that shopping inspiration can happen anywhere and that digital operators spend a lot of time building a business and developing products, and, so, creating easy, relevant consumer connections. As such, YouTube is working with Shopify and its platform, which supports a range of merchants, to make it even easier to connect and manage stores on YouTube. Eligible businesses will be able to link their Shopify stores to their YouTube channel in just a few steps. They can display products across their channel and benefit from Shopify’s real-time inventory syncing so that viewers never find a product out of stock, Katz noted adding that, for an easier shopping experience, businesses in the U.S. can enable onsite checkout so that viewers can complete their purchases without leaving YouTube.
Those interested can get started by visiting the Shopping tab in YouTube Studio, Katz pointed out. YouTube continues to expand shopping across Live, Shorts and long-form videos to help more businesses connect with their viewers and fans in fun, creative ways, he maintained.