by Mike Duff | May 19, 2025 | Retail Articles
Numerator, in a recent study, found half of consumers in the United States plan to celebrate Memorial Day, with Boomers and older consumers being more likely to celebrate the occasion versus younger generations. Consumers surveyed said they are most likely to shop for...
by Mike Duff | May 14, 2025 | Retail Articles
The Numerator Consumer Sentiment Tracker, which measures public confidence, spending and saving considerations, slipped in April, although it remained on the positive side of the ledger. The Numerator Consumer Sentiment Tracker, which measures public confidence,...
by Mike Duff | May 6, 2025 | Retail Articles
In a look at intentions for celebrating Mother’s Day 2025, Numerator determined that 74% of consumers plan to celebrate the event this year, with 58% planning to spend between $25 and $100 on purchases. The most popular consumer plans for Mother’s Day 2025 are...
by Mike Duff | Apr 15, 2025 | Retail Articles
Market researcher Numerator conducted two surveys of representative households in the United States regarding economic uncertainty and a majority across the political spectrum expressed apprehensions about tariffs, recession and stock market volatility. The findings...
by Mike Duff | Mar 31, 2025 | Retail Articles
After years of focusing a significant proportion of its growth on urban markets, Target is doing almost as much business with urban as with suburban homeowners, according to Numerator. The market researcher reported that 68% of Target customers are homeowners, with...
