by Mike Duff | May 14, 2025 | Retail Articles
The Numerator Consumer Sentiment Tracker, which measures public confidence, spending and saving considerations, slipped in April, although it remained on the positive side of the ledger. The Numerator Consumer Sentiment Tracker, which measures public confidence,...
by Mike Duff | May 6, 2025 | Retail Articles
In a look at intentions for celebrating Mother’s Day 2025, Numerator determined that 74% of consumers plan to celebrate the event this year, with 58% planning to spend between $25 and $100 on purchases. The most popular consumer plans for Mother’s Day 2025 are...
by Mike Duff | Apr 15, 2025 | Retail Articles
Market researcher Numerator conducted two surveys of representative households in the United States regarding economic uncertainty and a majority across the political spectrum expressed apprehensions about tariffs, recession and stock market volatility. The findings...
by Mike Duff | Mar 31, 2025 | Retail Articles
After years of focusing a significant proportion of its growth on urban markets, Target is doing almost as much business with urban as with suburban homeowners, according to Numerator. The market researcher reported that 68% of Target customers are homeowners, with...
by Mike Duff | Mar 20, 2025 | Retail Articles
Market researcher Numerator reported consumer confidence held steady by the company’s measure in February, with 36% of consumers saying they’re putting spare cash in savings and 33% saying they’re paying down debt. However, 11% of consumers said they...
