by Mike Duff | May 6, 2025 | Retail Articles
In a look at intentions for celebrating Mother’s Day 2025, Numerator determined that 74% of consumers plan to celebrate the event this year, with 58% planning to spend between $25 and $100 on purchases. The most popular consumer plans for Mother’s Day 2025 are...
by Mike Duff | Apr 15, 2025 | Retail Articles
Market researcher Numerator conducted two surveys of representative households in the United States regarding economic uncertainty and a majority across the political spectrum expressed apprehensions about tariffs, recession and stock market volatility. The findings...
by Mike Duff | Mar 31, 2025 | Retail Articles
After years of focusing a significant proportion of its growth on urban markets, Target is doing almost as much business with urban as with suburban homeowners, according to Numerator. The market researcher reported that 68% of Target customers are homeowners, with...
by Mike Duff | Mar 20, 2025 | Retail Articles
Market researcher Numerator reported consumer confidence held steady by the company’s measure in February, with 36% of consumers saying they’re putting spare cash in savings and 33% saying they’re paying down debt. However, 11% of consumers said they...
by Mike Duff | Mar 5, 2025 | Retail Articles
In a Numerator report, Tricks of the Trade: Consumers React to U.S. Tariffs, 83% of consumers in the market researcher’s survey in the United States said they’re aware of new or proposed duties, up significantly from 53% in December 2024. Yet, consumer clarity...
