by Mike Duff | Jan 31, 2025 | Retail Articles
The Numerator’s 2025 Holiday Intentions Preview suggests festivities throughout the year are creating retail marketing and selling opportunities. Consumer intentions to celebrate the various holidays through the course of 2025 are up in nine of the 14 occasions the...
by Mike Duff | Jan 16, 2025 | Retail Articles
The Numerator Consumer Sentiment Tracker indicated shopper outlook brightened in December, with a majority of those surveyed reporting solid household finances. Consumer confidence increased in December versus November with growing levels of comfort across the board,...
by Mike Duff | Jan 6, 2025 | Retail Articles
According to a Numerator study, 53.4% of consumers plan to make New Year’s resolutions for this year, up 4.9 points from 2024. Of those pledging change, 37% say they’ll reduce spending on non-essentials such as apparel and electronics, 32% say they’ll reduce...
by Mike Duff | Dec 19, 2024 | Retail Articles
Consumer confidence made marginal gains in November, according to the Numerator Consumer Sentiment Tracker. Consumers remain careful with their money, according to the Numerator tracker. As a result, they are shopping for items on sale, at 42%; using coupons/discount...
by Mike Duff | Dec 17, 2024 | Retail Articles
Market research company Numerator reported 80% of Christmas celebrators plan to purchase gifts, with gift cards topping the list of most likely gift purchases and home goods coming in fourth. Key results of Numerator survey: 57% of shoppers said they would spend the...
