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Numerator: Consumer Awareness of Tariff Issues Grows

Numerator: Consumer Awareness of Tariff Issues Grows

by Mike Duff | Mar 5, 2025 | Retail Articles

In a Numerator report, Tricks of the Trade: Consumers React to U.S. Tariffs, 83% of consumers in the market researcher’s survey in the United States said they’re aware of new or proposed duties, up significantly from 53% in December 2024.  Yet, consumer clarity...
Numerator: Cooking at Home Persists as Consumer Confidence Slips a Bit

Numerator: Cooking at Home Persists as Consumer Confidence Slips a Bit

by Mike Duff | Feb 24, 2025 | Retail Articles

Although Numerator’s Consumer Sentiment Tracker detected a slip in consumer confidence in January, a substantial proportion of consumers are still comfortable with discretionary spending and managing household finances by cooking at home and searching out deals more...
Numerator: Consumers Consider BNLP for Big Ticket Purchase, Some Remain Wary

Numerator: Consumers Consider BNLP for Big Ticket Purchase, Some Remain Wary

by Mike Duff | Feb 21, 2025 | Retail Articles

Market researcher Numerator pointed out that half of shoppers in the United States have made a Buy Now, Pay Later payment but, in a poll of 2,500 BNLP users, found continued wariness about tapping such credit. Still, U.S. consumers see some utility in BNLP today as...
Numerator: Rising Consumer Tariff Awareness, Concern About Price Increases

Numerator: Rising Consumer Tariff Awareness, Concern About Price Increases

by Mike Duff | Feb 18, 2025 | Retail Articles

Numerator, in a report assessing consumer reaction to U.S. tariffs, revealed 83% of shoppers in the United States say they’re aware of new or proposed tariffs, up significantly from 53% in December 2024. Although awareness is high, understanding tariffs remains mixed,...
Numerator: Wellness Rises in 2025 As Inflation Concerns Persist

Numerator: Wellness Rises in 2025 As Inflation Concerns Persist

by Mike Duff | Feb 6, 2025 | Retail Articles

In its 2025 Visions Report, Numerator noted that despite gains in disposable income and decreased inflation during 2024, consumers will most likely remain price-sensitive through 2025 but still find ways to spend on experiences and products that bring joy. The market...
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