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Numerator: Consumer Independence Day Spending Intentions Level with Last Year

Numerator: Consumer Independence Day Spending Intentions Level with Last Year

by Mike Duff | Jun 27, 2025 | Retail Articles

Market researcher Numerator, in its 2025 Q2 Holiday Intentions Preview, found 70% of consumers plan to celebrate Independence Day this year, with the top holiday plan of action being grilling or barbecuing for 57% of celebrators. Other top intentions for the...
Numerator: Consumers Remain Wary of Tariff Impacts

Numerator: Consumers Remain Wary of Tariff Impacts

by Mike Duff | Jun 18, 2025 | Retail Articles

Most consumers in the United States express both knowledge and concern about tariffs, with 83% of consumers saying they understand what tariffs are and how they impact prices and 88% expressing trepidation about the impact duties might have on their personal finances...
Numerator: Consumers Cook at Home, Pursue Promotions as May Sentiment Slips Slightly

Numerator: Consumers Cook at Home, Pursue Promotions as May Sentiment Slips Slightly

by Mike Duff | Jun 12, 2025 | Retail Articles

Market researcher Numerator reported consumer confidence slipped a bit in May with cooking at home among the primary cost-saving measures used by consumers. In the Numerator Consumer Sentiment Tracker, the May confidence score was 54.9, down 0.1 point compared to...
Numerator: Consumer Independence Day Spending Intentions Level with Last Year

Numerator: Memorial Day Celebrators Primed To Grill, Cook at Home

by Mike Duff | May 19, 2025 | Retail Articles

Numerator, in a recent study, found half of consumers in the United States plan to celebrate Memorial Day, with Boomers and older consumers being more likely to celebrate the occasion versus younger generations. Consumers surveyed said they are most likely to shop for...
Numerator: Home Cooking Prevails as Consumer Confidence Slips in April

Numerator: Home Cooking Prevails as Consumer Confidence Slips in April

by Mike Duff | May 14, 2025 | Retail Articles

The Numerator Consumer Sentiment Tracker, which measures public confidence, spending and saving considerations, slipped in April, although it remained on the positive side of the ledger. The Numerator Consumer Sentiment Tracker, which measures public confidence,...
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