by Mike Duff | Dec 22, 2021 | Retail Articles
An update to its monthly Consumer Behavior & Sentiment Survey, Numerator looked at shopper concerns regarding the Omicron variant of COVID-19. Among the results: 20% of consumers say they are concerned about the Omicron variant, compared to 27% who say they are...
by Mike Duff | Dec 13, 2021 | Featured News, Retail Articles
Market research firm Numerator reached out to more than 10,000 Cyber Weekend shoppers in an effort to understand how consumers are reacting to trends as the holiday shopping season progresses and discovered, among other things, that their shopping has been hit by...
by Mike Duff | Dec 1, 2021 | Retail Articles
Market research firm Numerator released early Black Friday data indicating Amazon captured the highest spend share for the occasion and Cyber Monday data revealing inflation and supply chain issues affected how consumers shopped. Amazon came out on top for the second...
by Mike Duff | Sep 20, 2021 | Featured News, Retail Articles
According to Numerator, a recent survey of more than 1,000 consumers shows a reversal in consumer comfort with re-opening activities as concern over the Delta variant grows, and, as a consequence, they are reconsidering masking. The market research firm stated that...
by Mike Duff | Sep 7, 2021 | Retail Articles
When it comes to back-to-school promotions, Staples pushed more products than any other retailer while Kohl’s spent the most on advertising for the season, according to a Numerator study. Promotions ran fast and furious at the beginning of the back to school although...
