by Mike Duff | Apr 11, 2022 | Home + Housewares, Retail Articles
A study by market researcher Numerator indicates the lingering pandemic won’t deter most planned Easter gatherings. Numerator concluded that this Easter will be the first major holiday since the onset of the pandemic where more than half, at 61%, of consumers do not...
by Mike Duff | Mar 28, 2022 | Retail Articles
Do-it-yourselfers keep on spending to complete home projects, according to market research by Numerator, but a subclass of consumers, dubbed Prosumers, are particularly busy. Despite COVID restrictions, supply chain disruptions and unprecedented price increases, 40%...
by Mike Duff | Jan 4, 2022 | Retail Articles
Consumers have set improving physical, mental and financial health as key goals in 2022, a New Year’s resolution survey from market research firm Numerator revealed, but half of resolution makers worry that inflation might keep them from reaching their goals. As the...
by Mike Duff | Dec 22, 2021 | Retail Articles
An update to its monthly Consumer Behavior & Sentiment Survey, Numerator looked at shopper concerns regarding the Omicron variant of COVID-19. Among the results: 20% of consumers say they are concerned about the Omicron variant, compared to 27% who say they are...
by Mike Duff | Dec 13, 2021 | Featured News, Retail Articles
Market research firm Numerator reached out to more than 10,000 Cyber Weekend shoppers in an effort to understand how consumers are reacting to trends as the holiday shopping season progresses and discovered, among other things, that their shopping has been hit by...
