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Numerator: Inflation Weighs on Father’s Day Shoppers

Numerator: Inflation Weighs on Father’s Day Shoppers

by Mike Duff | Jun 13, 2022 | Retail Articles

Inflation is a bigger concern than COVID-19 for Father’s Day shoppers according to a survey conducted by Numerator. In the survey, 61% of consumers said they expected inflation to have an effect on their plans versus 36% who said they expected the pandemic to have an...
Numerator: How Walmart+ Weekend Compared To Prime Day

Numerator: How Walmart+ Weekend Compared To Prime Day

by Mike Duff | Jun 7, 2022 | Retail Articles

According to Numerator, early results from Walmart+ Weekend, the company’s first members-only sale event held from June 2 to 5, demonstrated that the average spend per order was $69.75, above both the average Walmart.com order size of $64.99 and the average Amazon...
Numerator: Easter Gatherings to Spring Back

Numerator: Easter Gatherings to Spring Back

by Mike Duff | Apr 11, 2022 | Home + Housewares, Retail Articles

A study by market researcher Numerator indicates the lingering pandemic won’t deter most planned Easter gatherings. Numerator concluded that this Easter will be the first major holiday since the onset of the pandemic where more than half, at 61%, of consumers do not...
Numerator: DIYers Keep Spending, Some More Than Others

Numerator: DIYers Keep Spending, Some More Than Others

by Mike Duff | Mar 28, 2022 | Retail Articles

Do-it-yourselfers keep on spending to complete home projects, according to market research by Numerator, but a subclass of consumers, dubbed Prosumers, are particularly busy. Despite COVID restrictions, supply chain disruptions and unprecedented price increases, 40%...
Numerator: Pandemic, Inflation Impact Consumer New Year’s Goals

Numerator: Pandemic, Inflation Impact Consumer New Year’s Goals

by Mike Duff | Jan 4, 2022 | Retail Articles

Consumers have set improving physical, mental and financial health as key goals in 2022, a New Year’s resolution survey from market research firm Numerator revealed, but half of resolution makers worry that inflation might keep them from reaching their goals. As the...
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