Williams-Sonoma has promoted company veteran Abby Teisch to chief marketing officer.
Teisch previously served as executive vice president of marketing for Williams-Sonoma, the company stated. She will continue reporting to the company’s president and CEO Laura Alber as a member of the company’s executive leadership team.
A 20-year Williams-Sonoma veteran, Teisch will lead enterprise-wide marketing strategies across the company’s portfolio of brands, with responsibility for performance marketing, customer engagement and data-driven growth initiatives, according to the specialty retail operator.
“Abby (Teisch) brings a powerful combination of brand vision, digital fluency and operational excellence to our team,” Alber said. ““Her contributions to our company have been instrumental in establishing our leadership in digital marketing and customer loyalty. Her work as CMO will be an accelerant to our long-term growth strategies.”
