by Mike Duff | Sep 11, 2024 | Retail Articles
As part of a holiday marketing campaign created in collaboration with celebrity brand partners, JCPenney is rolling out a series of what it calls “Really Big Deal” reveals that will drop during Thursday night NFL football games on Prime Video beginning...
by Mike Duff | Sep 4, 2024 | Retail Articles
In a major initiative to reposition its consumer outreach, Kohl’s is showcasing home products in a new brand platform using the slogan “Where Families Come First” to emphasize its embrace of all families and the real, messy and beautiful moments they spend together....
by Mike Duff | Mar 20, 2024 | Retail Articles
Kohl’s is continuing to revisit its approach to household goods, debuting a new home strategy designed to give customers a fresh and expanded selection of stylish home and seasonal decor and housewares at affordable prices. The expanded assortment, already available...
by Chandler Harvey | Jul 25, 2023 | Featured News, Retail Articles
Although the advent of ChatGPT has gotten much attention lately, the impact of AI on retailing is ongoing and has a lot of potential if addressed from a business perspective. While conversations of the negative potential of AI have influenced the conversation, the...
by Mike Duff | Jul 13, 2023 | Retail Articles
Target Corp. has promoted Lisa Roath to the post of executive vp and chief marketing officer. In her new role, the company noted, Roath will lead the retailer’s core marketing functions including creative, guest marketing strategy, retail brand experience, social...
