by Mike Duff | Jan 12, 2023 | Retail Articles
As a next step in scaling platform capabilities and advertising services, Lowe’s Cos. will move its retail media network’s advertising sales and operations departments in-house, effective January 31. The initiative will allow Lowe’s One Roof Media...
by Mike Duff | Nov 10, 2022 | Featured News, Retail Articles
Bed Bath & Beyond is continuing to add new leadership to its turnaround effort with the appointment of Bart Sichel as executive vice president and chief marketing and customer officer. Sichel will oversee integrated marketing and customer strategies for Bed Bath...
by Mike Duff | Aug 31, 2022 | Retail Articles
A new-for-fall marketing campaign from Neiman Marcus dubbed Live Your Luxury, emphasizing pride and living in the moment, will reach out to affluent consumers through multiple channels including a Fall Book, events, digital content and videos. In the just-launched...
by Chandler Harvey | Aug 23, 2022 | Featured News, Retail Articles
User-generated content, consumer-generated content or UGC, is original content created about or for brands by consumers and published on social media and other channels. User-generated content can be seen as an authentic, cost-effective approach to marketing. While...
by Peter Giannetti | Jun 1, 2022 | Featured News, Retail Articles
In the ever-changing digital marketing landscape that is the world today, one thing is for sure: The platform that shouldn’t be ignored is TikTok. According to social media management platform, Hootsuite, TikTok has been downloaded more than three billion times...