by Mike Duff | Oct 13, 2023 | Retail Articles
JCPenney is introducing a collaboration with Chef Jenny Martinez for Mesa Mia, a range of affordable, Mexican-inspired kitchen cookware available in stores and online. Chef Martinez is a well-known social media creator who shares her rich family history through...
by Mike Duff | Aug 31, 2023 | Retail Articles
JCPenney has launched a self-funded reinvestment plan and customer value proposition intended to fuel long-term growth and increase customer loyalty and shopping frequency. The plan as announced calls for the company to make more than $1 billion in reinvestments by...
by Mike Duff | Jul 21, 2023 | Retail Articles
After time away because of the COVID-19 pandemic, JCPenney has reopened its new corporate offices at the Campus at Legacy West in Plano, TX, featuring a new design, technology and perks designed to engage employees returning from working at home. As the company...
by Mike Duff | Jul 18, 2023 | Retail Articles
For back-to-school 2023, JCPenney fielded a study of parents, and 91% said price and value are leading considerations for the seasonal purchasing period. A second study identified home trends young people are embracing, the company indicated. To help parents, on...
by Mike Duff | Apr 21, 2023 | Retail Articles
JCPenney has appointed Katie Mullen chief customer officer as the company seeks to integrate in-store and online operations more thoroughly. Mullen was the company’s chief digital officer and will continue to oversee e-commerce strategy and omnichannel development,...
