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October 13, 2023

JCPenney, Chef Martinez Collaborate on Mexican-Themed Housewares

Posted In: Retail Articles

JCPenney is introducing a collaboration with Chef Jenny Martinez for Mesa Mia, a range of affordable, Mexican-inspired kitchen cookware available in stores and online.

Chef Martinez is a well-known social media creator who shares her rich family history through recipes and cooking demonstrations on YouTube, TikTok and Instagram, JCPenney stated. Martinez believes dinner should be celebrated every day, the company noted, and she is on a mission to unite families across America via authentic Mexican food. The product line includes cast iron tortilla presses and molcajetes.

The collection features high-grade cookware, tools, kitchen textiles and small appliances, JCPenney indicated, at prices from $19.99–$199.99. Martinez’s hometown of Chapala, Jalisco, Mexico, inspired the deep colors of Chapala flowers and terracotta found in the collection. Products for the collection are produced by Bergner.

Chef Jenny Martinez for Mesa Mia Blender

Chef Jenny Martinez for Mesa Mia Tableware

Chef Jenny Martinez for Mesa Mia Food Processor

“As a JCPenney shopper herself, our partnership with Jenny was so natural from the start,” said Michelle Wlazlo, JCPenney chief merchandising officer. “She inherently understands the necessity of offering beautiful, functional, quality pieces for the best possible value because that’s why she comes to JCPenney when shopping for her own family. Nothing brings a family together quite like a home-cooked meal. The Mesa Mia by Jenny Martinez cookware collection is as vibrant as the flavors Jenny creates in her recipes, and we are so excited for JCPenney customers to make memories in their own kitchens inspired by these pieces.”

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