by Mike Duff | Jul 21, 2023 | Retail Articles
After time away because of the COVID-19 pandemic, JCPenney has reopened its new corporate offices at the Campus at Legacy West in Plano, TX, featuring a new design, technology and perks designed to engage employees returning from working at home. As the company...
by Mike Duff | Jul 18, 2023 | Retail Articles
For back-to-school 2023, JCPenney fielded a study of parents, and 91% said price and value are leading considerations for the seasonal purchasing period. A second study identified home trends young people are embracing, the company indicated. To help parents, on...
by Mike Duff | Apr 21, 2023 | Retail Articles
JCPenney has appointed Katie Mullen chief customer officer as the company seeks to integrate in-store and online operations more thoroughly. Mullen was the company’s chief digital officer and will continue to oversee e-commerce strategy and omnichannel development,...
by Mike Duff | Apr 19, 2023 | Retail Articles
JCPenney is positioning itself as a business in transformation, and in a blog post published by the company, the man in charge of the process noted that technology is going to play a big part in the changes that are underway. Keith Melker, recently appointed chief...
by Mike Duff | Mar 29, 2023 | Retail Articles
For spring, JCPenney is promoting what it is calling event season as it invites working families to embrace bold and colorful styles, “huge” savings and fresh initiatives. For consumers attending or hosting occasions, the company is positioning itself as the place to...
