by Mike Duff | Oct 2, 2024 | Retail Articles
JCPenney is on a hiring spree that includes new executives in marketing, brand, trend and design, as well as holiday employees. In a LinkedIn Post, JCPenney welcomed Marisa Thalberg (pictured left) as consulting chief marketing officer. Her experiences include three...
by Mike Duff | Oct 1, 2024 | Retail Articles
Penney Intermediate Holding reported its JCPenney operations turned to a loss in the second quarter as traffic remained slow. Net loss was $33 million versus net income of $36 million in the year-previous quarter. Comparable sales slipped 7.7% in the quarter year over...
by Mike Duff | Oct 1, 2024 | Retail Articles
Real estate investment trust and JCPenney owner Simon Property Group is launching a new nationwide campaign to highlight the shopping mall’s continuing cachet as a go-to destination for consumers across generations in the United States. Dubbed “Meet Me...
by Mike Duff | Sep 13, 2024 | Retail Articles
JCPenney is celebrating Hispanic Heritage Month with marketing initiatives intended to honor traditions and give back to communities. Chef and social media creator Jenny Martinez, who also features in the retailer’s holiday marketing campaign, will host a series of...
by Mike Duff | Sep 11, 2024 | Retail Articles
As part of a holiday marketing campaign created in collaboration with celebrity brand partners, JCPenney is rolling out a series of what it calls “Really Big Deal” reveals that will drop during Thursday night NFL football games on Prime Video beginning...
