by Mike Duff | Jan 15, 2026 | Retail Articles
JCPenney said it is looking to renew the company’s authority in the home category with initiatives to boost its own-brand presence. JCPenney is expanding its Jenny Martinez product lineup, adding to the existing kitchen assortment and debuting products for the rest of...
by Mike Duff | Nov 3, 2025 | Retail Articles
JCPenney has a value-focused marketing message to consumers this holiday season: You don’t have to spend more to look like you did. The company is emphasizing style and quality as it underscores the value message in addressing shoppers who are stretching budgets but...
by Mike Duff | Oct 7, 2025 | Retail Articles
JCPenney parent Catalyst Brands announced plans to hire 13,000 seasonal employees who will work across its retail portfolio, which also includes Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica. With a focus on sales and cashier roles, Catalyst will...
by Mike Duff | Sep 12, 2025 | Retail Articles
In the latest iteration of its “Really Big Deals” sales event, JCPenney has launched a marketing campaign to deliver each of the initiative’s weekly offers, which the company will introduce during Amazon’s football coverage. JCPenney used a unique...
by Mike Duff | Aug 12, 2025 | Retail Articles
As autumn approaches, JCPenney is promoting dorm, beauty and apparel collections that emphasize fashion and style. JCPenney’s stated goal is to redesign the season with colorful products and deals across multiple product categories. The company has dubbed an...
