In the latest iteration of its “Really Big Deals” sales event, JCPenney has launched a marketing campaign to deliver each of the initiative’s weekly offers, which the company will introduce during Amazon’s football coverage.
Each Thursday night through Christmas, JCPenney will reveal a new Really Big Deal during Amazon football coverage. The Catalyst Brands banner will showcase the deal again in the postgame broadcast. The discounts will go live online immediately and extend to stores from Friday through Sunday.
The campaign is kicking off with a buy-one, get-two-free towels offer, but already includes discounts across departments and segments. Online, from a Really Big Deals landing page, a click on the home category includes discounts across segments, including Kitchen& Dining, Home Appliances, Home Decor, Furniture & Mattress, Bedding, Bath,Window, Luggage and Tech, as well as Seasonal Décor. The home Really Big Deals page also includes a link to doorbuster discounts up to 50% off kitchen, 60% off window, 60% off bath and 70% off bedding. Kitchen doorbusters include a Ninja Mega Kitchen System for $169.99, down from $259, a Fieldcrest Legacy Smoke 12-piece Dinnerware Set for $49.99, down from $130, and a Hamilton Beach Walk ‘n Cut Can Opener for $26.99, down from $50.
“We knew we had to up our own game with a fresh, unexpected way to connect with fans, and reinforce JCPenney’s commitment to delivering savings in smart, engaging ways,” said Michelle Wlazlo, JCPenney brand CEO, in announcing the promotion launch. “As we return to reveal our Really Big Deals to millions of fans, we knew we had to up our own game with a fresh, unexpected way to connect with fans and reinforce JCPenney’s commitment to delivering savings in smart, engaging ways.”
Marisa Thalberg, Catalyst Brands executive vice president, chief customer and marketing officer, added. “We knew we wanted each of our 13 weeks of deals to have an original story, and we became taken with the idea of sharing our platform with rising performers who could collaborate with us on observational, very relatable humor about each product.”
