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Most Consumers Search Beyond AI When Presented With Unfamiliar Brands

Most Consumers Search Beyond AI When Presented With Unfamiliar Brands

by Mike Duff | Apr 16, 2026 | Retail Articles

In a survey commissioned by public relations agency Idea Grove on how consumers verify AI-recommended brands, 98% of respondents said they would take additional steps before purchasing from an unfamiliar brand served up by AI. The pattern emerging is one of AI...
Target Partners With Google To Boost AI Capabilities

Target Partners With Google To Boost AI Capabilities

by Mike Duff | Jan 21, 2026 | Retail Articles

Target is expanding its use of third-party AI through a new deal with Google, adding more ways for consumers to shop. With the move, Target shoppers will soon be able to browse product listings and buy directly from Target on Google Gemini as well as through the main...
Wayfair Exiting Germany to Focus on U.S., Tech and Better Global Prospects

Wayfair Exiting Germany to Focus on U.S., Tech and Better Global Prospects

by Mike Duff | Jan 13, 2025 | Retail Articles

Wayfair announced it is withdrawing from Germany to prioritize its business in other international markets while optimizing technology advancement and growth in the United States where it continues building physical stores. At the same time, Google Cloud announced it...
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