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Amazon’s New ‘Join the Chat’ AI Host Gets Conversational With Shoppers

Amazon’s New ‘Join the Chat’ AI Host Gets Conversational With Shoppers

by Mike Duff | Apr 29, 2026 | Retail Articles

Amazon continues to explore new ways to employ artificial intelligence in how it interacts with consumers with the launch of “Join the Chat,” an interactive feature that allows consumers to ask AI hosts questions via text or voice while listening to an...
ICSC: Retailers Must Rethink Stores As Agentic AI Reshapes Shopping

ICSC: Retailers Must Rethink Stores As Agentic AI Reshapes Shopping

by Mike Duff | Apr 28, 2026 | Retail Articles

In a new report, “Shopping in the Age of AI: Redefining Stores for a New Era,” ICSC and McKinsey and Co. indicated that AI-mediated search and purchase automation are reshaping consumer expectations, with up to $1 trillion in B2C retail revenue across the United...
Ace Deploys AI Assistant To Support Store Staffers

Ace Deploys AI Assistant To Support Store Staffers

by Mike Duff | Apr 28, 2026 | Retail Articles

Ace Hardware is rolling out “Hey ARMA,” an artificial intelligence-based assistant designed to support store employees with real-time information and guidance. Operated through a handheld device, Hey ARMA provides associates with quick access to product...
Sam’s Club Spotlights Advances in Retail Media Potential

Sam’s Club Spotlights Advances in Retail Media Potential

by Mike Duff | Apr 20, 2026 | Retail Articles

Advances in artificial intelligence search, particularly in partnerships with third-party providers such as Open AI and Google, is getting a lot of attention today, and not without cause. That’s making it easy to overlook how technology and retail media is...
Amazon’s New ‘Join the Chat’ AI Host Gets Conversational With Shoppers

Most Consumers Search Beyond AI When Presented With Unfamiliar Brands

by Mike Duff | Apr 16, 2026 | Retail Articles

In a survey commissioned by public relations agency Idea Grove on how consumers verify AI-recommended brands, 98% of respondents said they would take additional steps before purchasing from an unfamiliar brand served up by AI. The pattern emerging is one of AI...
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