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May 23, 2022
Ulta Introducing Media Network, UB Media
Posted In: Retail Articles

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Ulta Beauty has announced the launch of its retail media network, UB Media, which will offer brands addressable advertising that leverages its Ultamate Rewards members.

The company characterizes its reward members as the biggest community of beauty enthusiasts in the industry. The new UB Media function will deliver a winning digital strategy for brand partners to personalize consumer engagement, drive growth and fuel measurable returns, according to Ulta.

Among its strategic initiatives, the company recognizes that retail media networks are an increasingly critical piece of the modern marketing mix, it pointed out. For retailers, such media can be a valuable opportunity to strengthen brand partnerships. UB Media builds upon the company’s existing Digital Marketing Partner Program to provide more effective opportunities to leverage Ulta’s Ultamate Rewards program and create more iterative opportunities within the ever-evolving omnichannel environment.

Ulta Beauty enriched its portfolio of ad products and channels to launch UB Media and will continue to do so in real time. As it debuts, the network offers advertising access via offsite display, videos, social media, influencer and in-store sponsored products. Partner brands that use UB Media will have access to closed-loop campaign level reporting including audience and creative insights, Ulta indicated.

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