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May 5, 2023

Williams-Sonoma Banners Launching Multiple New Collaborations

Posted In: Retail Articles

Williams-Sonoma banners are rolling out new collaborative collections, with Pottery Barn, Pottery Barn Kids and West Elm unveiling new groups of home products, including one affiliated with Ayesha Curry.

Pottery Barn has unveiled the new collaboration with Sweet July, a lifestyle brand founded by restaurateur, chef, author and entrepreneur Ayesha Curry.

With natural textures, fresh patterns and earthy tones, the Sweet July by Ayesha Curry collaboration for Pottery Barn features a quality crafted collection of summer-inspired, beautiful items for the home, Williams-Sonoma maintained, ranging from guest-ready bedding and bath accessories to modern barware, table linens and Calacatta marble servingware and dinnerware debossed with a herringbone pattern.

The Curry collection is in stock at potterybarn.com/sweetjuly and in select California Pottery Barn stores, the company pointed out.

“Our collaboration with Ayesha Curry has been so organic and inspiring because we share core values of bringing together good people and products through meaningful design,” said Pottery Barn Brands CEO Marta Benson in the collection’s introduction. “The new Sweet July collection showcases our shared passion for family and beautiful living in the home.”

For its part, Pottery Barn Kids debuted a first-time children’s home furnishings collaboration with husband-and-wife design duo Chris and Julia Marcum of Chris Loves Julia. The collection is the couple’s first and only partnership in the children’s home furnishings market and showcases their shared belief with Pottery Barn Kids that living spaces can be stylish yet comfortable. Since 2009, the Marcums have documented their love of design, bringing their social followers through home renovations, DIY projects and day-to-day living. Their namesake blog and Instagram handle, Chris Loves Julia, celebrate embracing home at every stage, Williams-Sonoma stated.

The Chris Loves Julia collection for Pottery Barn Kids draws upon the couple’s own experience as parents and the pieces they favored when decorating their kids’ spaces. The result is a collaboration of furniture, textiles and décor that combines their love of dark-toned woods and traditional silhouettes with Pottery Barn Kids’ craftsmanship, quality, sustainability and design expertise, the company maintained.

Then, West Elm is introducing its second collaboration with Marimekko, the Finnish design house renowned for its printmaking. The new limited-edition collection focuses on summer lounging, celebrating color and Marimekko’s iconic patterns, Williams-Sonoma noted. The limited-edition summer-inspired assortment includes sofas and chairs, water-resistant indoor/outdoor pillows, a hammock and beach umbrellas in rich marigold, poppy red and cobalt blue. West Elm + Marimekko items retail for $30 to $1,399 and are exclusively available for purchase now at westelm.com/marimekko.

In announcing the Marimekko collaboration, Jeffrey Hannoosh, senior vp of product design at West Elm, said, “We are so excited to be working with Marimekko for our second exclusive product partnership. These celebrated and iconic prints originally created in the 1960s and 1970s were selected for their signature Marimekko style and embody an optimism that is perfect for summer life outdoors.”

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