Home Molly Baz Brings the Fun to Crate & Barrel Collection
May 5, 2023

Molly Baz Brings the Fun to Crate & Barrel Collection

Posted In: Retail Articles

Crate & Barrel has unveiled its first-ever collaboration with Molly Baz, a chef and cookbook author with a reputation for bringing an easy, laid-back touch to cooking and entertaining.

The company developed its partnership with Baz to give customers a line on her fun approach to cooking. Crate & Barrel is doing that by encouraging them to check out her new collection of utensils, entertaining essentials and signature crossback apron.

According to Crate & Barrel, the collection features modern, multi-functional pieces for hosting a large crowd or brightening an everyday dinner for one. Co-designed by Crate & Barrel, Molly and her husband, spatial and furniture designer, Ben Willett, the collection takes inspiration from 20th-century European design as well as their modern California lifestyle. Still, the pieces are function-first. The Salt Cellar can be left open while cooking, drawing inspiration from Molly’s liberal use of kosher salt, Crate & Barrel noted, while the Anything Tower – which draws from her love of iconic seafood towers at restaurants – is ideal for serving guests and can be taken apart for storage.

The collection includes close to 60 new pieces, starting at $9.95 and is exclusive to Crate & Barrel. Customers can shop in stores and online at www.crateandbarrel.com/MollyBaz.

“We are always looking to bring customers a fresh perspective, and collaborations are a great way to do that,” says Alicia Waters, executive vp, Crate & Barrel. “We share Molly’s mission to help people love their time in the kitchen and this collaboration delivers on that in a playful way.”

Sebastian Brauer, senior vp of product design, Crate & Barrel, added, “When you enter the kitchen, you should feel inspired to create and Molly Baz is the perfect partner to design a line of kitchen and entertaining essentials that motivates you to do just that and with a high dose of joy and fun. Just like her bright recipes and entertaining tips, this new collection is a lively addition to the kitchen, with bold pops of color and uniquely modern shapes and textures.”

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