Big summer retail promotions continue with Wayfair launching “Black Friday in July” as a five-day savings event with prices up to 80% off.
From July 24-28, shoppers will find bargains across all the categories Wayfair offers, the company stated, with 24-hour flash deals, limited-quantity doorbusters and bonus savings for loyalty program members. Featured home and housewares brands include Blackstone, Henckels, Cuisinart, Sealy and SharkNinja.
Wayfair noted deals include the following:
- 80% off a Henckels Knife Set, reduced to $119.99.
- 55% off a Wayfair Basics Sheet Set, reduced to $18.99.
- 80% off a Spode Dinnerware Set, reduced to $109.99.
- $799 off on a Sealy Memory Foam Mattress, reduced to $399.99.
Early access begins July 23 exclusively in the Wayfair app, the company reported. With some exclusions, products ship free, including thousands of Wayfair Verified items, handpicked and vetted by company product experts.
“We’re bringing customers the kind of deals they expect from Black Friday: Big, bold, and unbeatable,” said Jon Blotner, president of commercial and operations at Wayfair. “This event delivers value and variety to help consumers refresh their homes and businesses just in time for back-to-school and the fall season.”
