Wayfair will run a Black Friday event — in July — billed as a five-day sale that brings holiday-level savings across every home category.
The “Black Friday in July” promotion, set for July 23-27, will feature event-long flash deals and major markdowns on thousands of quality-vetted Wayfair Verified items, the company maintained. Limited early access, including access for loyalty program members, starts July 20. On July 23, Wayfair will launch doorbuster deals including a Sealy to Go 12-inch Medium Memory Foam Mattress priced at $369.99, a Henckels Knife Set priced at $134.99 and a Shark Stick Vacuum priced at $189.99.
Consumers will be able to grab “Black Friday in July” deals on Wayfair and across its family of brands, including AllModern, Joss & Main and Birch Lane. Wayfair Professional members can tap exclusive pro-only deals on thousands of products.
As it adds physical locations, Wayfair will offer exclusive on-site deals starting July 23, to go with family-friendly activities at operating Wayfair stores in Chicago, Atlanta (pictured above) and Columbus, as well as AllModern, Birch Lane and Joss & Main locations.
“We are excited to bring Black Friday savings to the summer, offering our customers some of our most significant deals of the entire year,” said Jon Blotner, Wayfair president of commercial and operations. “This event pairs incredible value with a great selection, making it easy and affordable for everyone to refresh their homes and businesses just in time for the busy fall season and return to school.”
