In a step further into web-related services, a big part of rival Amazon’s business, Walmart has announced that it will begin offering several of its own technologies and capabilities to other businesses seeking to better serve customers that shop across their digital and physical storefronts.
The retailer has struck a strategic partnership with Adobe to integrate Walmart’s Marketplace online and in-store fulfillment and pickup technologies with Adobe Commerce, a commerce solution for merchants and brands.
Walmart indicated that the digital organization that it has developed, which, among other things, operates proprietary technologies and services that meet the evolving needs of customers at scale, has allowed it to offer differentiated experiences and grow its business. Through the Adobe Commerce platform, Walmart will offer other retail operations its particular cloud-based services to offer their customers seamless pickup and delivery. They will be able to reach new customers via the growing Walmart marketplace where they can leverage its fulfillment services to provide two-day shipping nationwide, the retailer noted. The partnership with Adobe will help businesses of all sizes improve their customer experience while operating more efficiently, Walmart added.
Walmart indicated that the digital organization that it has developed, which, among other things, operates proprietary technologies and services that meet the evolving needs of customers at scale, has allowed it to offer differentiated experiences and grow its business.
The retailer continues to leverage technology. For example, in mid-July, Walmart announced that it has been developing what it characterized as an industry-leading technology system poised to transform the company’s supply chain and simplify warehouse work. Walmart has worked on the development and optimization of the system with Symbotic over the past four years, testing it in Walmart’s Brooksville, FL, distribution center, where it uses new technology to sort, store, retrieve and pack freight onto pallets. The retailer pointed out that automation has the potential to revolutionize intake, increase accuracy and change how freight is handled at its regional distribution centers.
In announcing the partnership with Adobe, John Furner, Walmart U.S. CEO, said, “We’ve built new capabilities to serve the evolving needs of our own customers, and we have a unique opportunity to use our experience to help other businesses do the same. Commercializing our technologies and capabilities helps us sustainably reinvest back into our customer value proposition.”