Home The Workshop at Macy’s Providing Underrepresented Entrepreneurs a Business Boost
May 7, 2024

The Workshop at Macy’s Providing Underrepresented Entrepreneurs a Business Boost

Posted In: Retail Articles

To propel underrepresented brands, Macy’s is welcoming 26 business owners to the 2024 class of The Workshop at Macy’s.

The company characterizes The Workshop at Macy’s as the retail industry’s longest-running vendor accelerator program, one that provides retail industry knowledge, resources and tools. Throughout May, the class of 2024 will have a chance to access Macy’s holistic supplier ecosystem, critical education and funding resources, and engage customers through a pop-up shop on macys.com through June 1, the company stated. Participants will have an opportunity to enter a pitch competition from which the winner will receive a $100,000 business grant, with other prizes provided by Klarna, Spark Foundry and Bazaarvoice. In addition, all program participants will receive a $5,000 business grant upon completion.

As part of the social purpose platform, Mission Every One, the workshop represents an ongoing company commitment to empowering underrepresented entrepreneurs, Macy’s maintained. During this year’s session, vendors can engage with a comprehensive business development program, providing them with a variety of tools that can help them build brand identity, improve their financial management and assortment planning, create a perfect pitch and secure growth capital. Following the workshop, participants will meet Macy’s buyers and digital marketplace teams for the opportunity to onboard as vendors across Macy’s retail operations.

Macy’s will also introduce participants to S.P.U.R. Pathways: Shared Purpose, Unlimited Reach, a multiyear, multifaceted funding program created to advance entrepreneurial growth, close wealth gaps, and break systemic barriers faced by diverse-owned businesses. A partnership between Macy’s, Inc. and Momentus Capital, S.P.U.R. Pathways provides underrepresented businesses and businesses in underserved communities access to funding as well as a full suite of educational resources that fuels a holistic supplier network and acts as a catalyst for outsized growth.

Entrepreneurs come from several product categories, including home, apparel, beauty and kids. Home participants in the 2024 workshop are Nokomis Home Fragrance, School Scent Candles and Uber Appliance.

“For nearly 15 years, The Workshop at Macy’s has leveraged the brand’s resources and retail expertise to empower and amplify underrepresented businesses, creating one of the industry’s most comprehensive vendor accelerator programs,” said Sherieka Smallwood-Morgan, Macy’s director of retail strategy, in announcing this year’s initiative. “As part of Mission Every One, The Workshop at Macy’s is committed to expanding representation across retail by providing this year’s cohort, as well as future classes, with best-in-class programming and resources to fuel entrepreneurial development and growth.”

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