The back-to-school and -college season has arrived at Target, and the company reported it is featuring more partnerships, design-led own brands and a seasonal assortment of which 50% is new across home, dorm, apparel, educational supplies and related categories.
Shoppers will find a back-to-school expansion of the LoveShackFancy x Target brand available beginning July 5 for a limited time, the company noted. Items in the collection retail for less than $55, with most items less than $25, and includes special extra finds featuring LoveShackFancy’s iconic prints from Yoobi, Wet Brush, Goody, Case-Mate and Wild.
The Hollister Collection at Target rolls out June 28 with apparel, accessories and, a first for Hollister, home products including dorm decor, with most items priced less than $50. Owala x Cat & Jack (pictured above) launches nationwide July 5 with backpacks, lunch bags, water bottles and accessories with many items priced between $3 and $25. Poppi x Target, already available, now including a limited-time, only-at-Target dorm collection that brings Poppi’s bright, playful aesthetic to robes, decorative pillows, throw blankets, Hydrojugs and mini fridges, with items starting at $20, Target stated.
As for own brands, Threshold is making its dorm debut with elevated decor, warm textures and on-trend designs, with most items priced less than $50. Then, Target is refreshing the Room Essentials dorm assortment with colorful bedding and decor. Dealworthy offers affordable school essentials with $5 backpacks, $3 lunch bags and $2 bento boxes and water bottles.
The back-to-school and -college push extends Target’s early season promotions that have been part of the company’s Circle Week sales event. As back-to-school and -college season shopping continues, target.com and the Target app will provide AI-powered recommendations for students and teachers that will help surface forgotten essentials and inspire stylish finds, the company maintained. Target added its back-to-school campaign, “Do Your Thing,” and back-to-college campaign, “Let’s Run to Target,” will showcase fresh style inspiration, new trends and ideas.
“Back-to-school and back-to-college are big moments for families, and at Target, we believe shopping for them should be inspiring and joyful, an opportunity for delight as you find everything you need,” said Cara Sylvester, Target executive vice president and chief merchandising officer. “So we’ve put together an assortment with more trend-forward style, great design and unrivaled value than ever before. It’s distinctly Target. And combined with a seamless shopping experience, it’s even easier for students of all ages to discover fun, new ways to express themselves.”
