Target has introduced Brightroom, Target’s first dedicated storage and home organization owned brand.
With the new Brightroom collection, Target joins the ranks of The Home Edit collection at Walmart and new collections at Container Store as recently introduced retail exclusives to help consumers get organized with stylish, functional products.
Brightroom is designed to offer storage solutions for all sizes and spaces at an affordable price. The 450-plus product collection includes stackable clear plastic bins that work in the pantry, refrigerator and more; utility carts in many colors and sizes with features like pegboards that allow for more storage; breathable mesh for vegetable pantry storage; wood, wire and woven baskets to add texture; and fabrics that can be folded for easy storage when not in use. All of the products were made to work together across the collection, allowing consumers to build on storage solutions over time.
“We know the new year brings opportunities for new beginnings, including an eagerness to organize our homes for the year ahead,” says Samara Tuchband, senior vice president of merchandising, home. “Brightroom is all about helping guests easily organize their homes with hundreds of well-designed and functional pieces — all at an incredible value.”
Brightroom products are available now at Target stores and Target.com with prices starting at $1 and most items under $25.