As Target initiates its Circle Deal Days promotion, the company announced the reintroduction of the Simply Shabby Chic brand and a new fall/holiday product rollout in its Hand & Hearth with Magnolia assortment.
The Simply Shabby Chic brand returns in an exclusive multi-year partnership launching October 11 in Target stores and on target.com. In time for holiday shopping, the company will launch the initial Simply Shabby Chic assortment of bedding, decorative pillows and throws on October 11, following with a holiday bedding collection available beginning October 18 and a holiday decor collection available beginning October 25.
Simply Shabby Chic prices start at $20, with most goods under $50, Target noted. The company developed the new collection with Shabby Chic designer Rachel Ashwell to give shoppers the chance to mix, match and layer products. The fall assortment includes comforters, quilts, duvets, sheets, shams, decorative pillows and throws featuring floral prints, ruffled details, quilting, gentle color palettes and layered textures, Target stated. The holiday assortment, which will include a lineup of gifting items, offers a softer, romantic take on seasonal decorating through vintage-inspired accents and delicate details and giftable pieces, the company added.
“Simply Shabby Chic offers a beloved, enduring aesthetic that we are thrilled to reintroduce at Target, inspiring today’s guests to create spaces that feel comfortable, lived-in and uniquely their own,” said Mara Sirhal, Target senior vice president, merchandising, home, in announcing the collection. “Designed by Rachel Ashwell (pictured above), this iconic brand brings a sense of nostalgia to guests who have loved it for years, while giving a new generation the chance to discover it for the first time. This partnership builds on our commitment to strengthen our merchandising authority in home with style, design and value at the center.”
Also, the newest seasonal Hearth & Hand with Magnolia rollout includes housewares, home decor and textiles, as well as holiday decorations including the Snowy Home Scenic Christmas Tree Ornament priced at $8.99. Also in the collection are the 11.5-ounce Melamine Mini Bowls in a Christmas green plaid, four count priced at $11.99; a Metal Scalloped Charger at $14.99; Ceramic Christmas Holly Appetizer Plates, four count at $16.99; a Cocoa Caddy, brass finished metal with wood handle complemented by four red-striped stoneware cups and saucers, at $39.99; and a decorative Brass Train Set at $49.99.
In terms of its big fall promotion, Target Circle Deal Days runs October 6-7.
