Following up on its Super Bowl ad debut, Sam’s Club is offering an $8 membership deal that’s redeemable in-store from February 14 to February 17.
Sam’s based the offer, available for new members, on where the football was placed at the two-minute warning in the fourth quarter of the game, just before the warehouse retailer’s ad featuring actor and comedian Kevin Hart aired. The deal gives potential new members a $37 savings.
“We work hard to win our members’ loyalty every day with the strategy to treat them like VIPs, which you see reflected in our game day ad,” said Ciara Anfield, chief member officer at Sam’s Club. “Our participation in this year’s game is giving us an opportunity to celebrate one of the many perks of being a Sam’s Club member while opening the door to invite others to be part of the club with a membership offer that’s hard to pass up.”