As the holidays approach, Sam’s Club is determined to Bring the Merry to members all season long, the retailer announced, in one instance, by introducing events with curated collections of merchandise, such as Holiday Home Prep and Appreciation Gifts to help provide inspiration and make shopping easier.
Sam’s Club also will help members prepare for the year-end festivities with a first-ever holiday preview catalog detailing top gifts, décor and entertaining items over 35 pages. Sam’s will post it physically via traditional mail and on SamsClub.com this month.
In addition, Sam’s will feature celebrity events, demos every week and new, festive holiday signage and décor in and around every one of its clubs. In five locations, Sam’s will host a “Merry-ville” parking lot, where members can enjoy an ice-skating rink with special performances and more activities and events.
On the selling side, Sam’s is offering twice the number of savings events compared to last year, according to the retailer, a new direct-to-home wine program, and higher quality gifts, food, décor, as well as member experiences that deliver on the magic of the season.
“Our members pay to shop with us, and they deserve a special experience,” said Megan Crozier, Sam’s Club chief merchant, in announcing the holiday initiatives. “Sam’s Club will Bring the Merry with more this holiday season, more quality items in the club and online, more value, more ways to shop and more special experiences to delight our members all season long.”