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February 2, 2022

Qurate Launches Multiple Black History Month Events

Posted In: Retail Articles

The Qurate Retail Group banners QVC, HSN and Zulily have announced multiple Black History Month initiatives that celebrate and support Black-owned businesses nationwide, including the launch of curated collections on QVC and HSN.

The company will also promote Black-owned brands that are prominent at its banners including Ayesha by Ayesha Curry on QVC.

The new collections include products created especially for Black History Month. Among the brands scheduled to launch this month on QVC and HSN are Simply Southern Sides, an assortment of Soul Food starters; CanDid Art, an artisanal jewelry, home décor and kids lifestyle brand; and Undefined Beauty, a beauty and wellness brand.

The three were among 26 Black-owned businesses that received Big Tickets at last summer’s The Big Find pitch panels, where potential vendors vied to launch their items on QVC and HSN. A Big Ticket enters a brand into further discussion with QVC and HSN’s merchandising team. In the 2021 edition, 81% of Big Ticket winners self-identified as either women-owned or minority-owned, reflecting QVC and HSN’s commitment to developing a diverse and inclusive vendor community, Qurate stated.

In broadcasts, Rachel Lindsay, the first Black lead in “The Bachelor” franchise, will be featured in a live on-air day-long Black History Month Celebration airing February 8 on QVC and QVC2, Qurate maintained. Lindsay will discuss her new book, “Miss Me With That,” which QVC is featuring throughout February. The QVC and QVC2 event will also feature a Today’s Special Value from Eu’Genia Shea, a Black-owned beauty brand.

On February 9, HSN’s day-long Black History Month Celebration will feature three Today’s Specials from Antthony Design Originals, a Black-owned fashion brand, Buttah, a Black-owned skincare brand, and Professor Amos, a Black-owned cleaning brand. HSN plans additional Black History Month Celebration segments on February 14, 21 and 28.

About a dozen Black-owned businesses outside of Qurate Retail Group‘s vendor base will share their brand stories live on-air via QVC and HSN or on QVC2, the company relayed, and gain a spot in a special, month-long event on Zulily,

In addition, Qurate will offer dedicated digital livestreams and special on-air segments on QVC, QVC2 and HSN, the company noted. Consumers can join live celebrations of Black entrepreneurship and heritage on QVC and HSN’s digital and broadcast platforms and Qurate will make a $100,000 donation to the Black Women’s Health Imperative.

“Our Black History Month initiatives are a part of our year-round commitment to celebrating the achievements and contributions of Black business leaders and all entrepreneurs, founders and creators,” said Rob Robillard, Qurate senior vp of merchandising home, culinary, electronics and merchandising operations. “Black-owned small businesses are at the heart of communities across the U.S. and are critical to our efforts to offer innovative, high-quality products that appeal to our customers.”

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