As it follows an earlier expansion of household merchandise, Nordstrom is introducing a redefined home concept in New York that will influence how it approaches domestic items throughout its operations.
The retailer announced that it is debuting the Nordstrom Home NYC shop as an “inspiring yet approachable” two-story retail experience at its Big Apple flagship location. Nordstrom characterized the shop as a unique expression of the Nordstrom Home concept, with an extensive product selection that meets the needs of local New Yorkers and tourists alike.
When it opened just a few years ago, the Nordstrom New York flagship in Manhattan already had a significant selection of home products, including souvenir/gift items for tourists.
As it is reconstituted, Nordstrom Home will be a discovery destination for shoppers, offering a curated assortment of furnishings and objects from established and prestigious to emerging and unexpected brands across all price points. Nordstrom Home NYC represents a company rethink of how style and design contribute to customer’s lives in their personal spaces, it noted. As a result, Nordstrom is offering relevant everyday items that can make customers’ home spaces more fulfilling, easy, fun and inspiring.
The New York open operation works across three category pillars: Kitchen and Tabletop, Home Textiles, and Home Décor. The new Nordstrom Home brings together emerging brands such as Estelle Glassware, GOODEE, Otherland and Serax together with established customer favorites like Boll & Branch, Dyson, Staub, Marimekko, Matouk, and Moccamaster, the retailer pointed out. Nordstrom Home also serves as a physical touchpoint with direct-to-consumer brands by serving as a key retail partner to labels including Bearaby, Carraway, Casper, Five. Two by Food 52, Great Jones, Open Spaces, and Our Place.
We know that the Nordstrom customer comes to us as a trusted source for fashion when it comes to their wardrobes, and Nordstrom Home serves as an extension of that lifestyle offering by bringing an approachable design-driven point of view into their homes.
-Olivia Kim, VP, Creative Projects and Home, Nordstrom
The newly expanded merchandise assortment has been curated by a newly assembled team of seasoned merchants with strong collective industry experience across key brands and retailers in the home space, led by Olivia Kim, vp, creative projects and home, at Nordstrom.
Beyond the New York operation, the Nordstrom Home as now constituted will serve as an ever-evolving resource for design-forward merchandise, giving Nordstrom customers the opportunity to come across what’s next in home including new brands, products, categories, and experiences, the retailer indicated. The concept will be applied to Nordstrom stores nationwide and online at nordstrom.com/home, where a robust selection of online products and services will complement its in-store offerings. As such, the physical store and digital operations will cross-fertilize each other, with the interactive online experience featuring content from a diverse range of brands as well as home stylist inspirations and help customers navigate shopping for their homes.
“We know that the Nordstrom customer comes to us as a trusted source for fashion when it comes to their wardrobes, and Nordstrom Home serves as an extension of that lifestyle offering by bringing an approachable design-driven point of view into their homes,” Kim, said in announcing the New York initiative. “We wanted to create a style-focused destination for the home by bringing together the best brands out there, we hope that Nordstrom Home will spark a sense of discovery as our customers uncover new brands amongst some of the ones they know and love.”
