Kirkland’s is rolling out Christmas Morning by Kathy Ireland, a new holiday collection created in partnership with the lifestyle designer and entrepreneur.
The collaboration comes as Kirkland’s celebrates its 60th anniversary in business and launches its first national holiday advertising campaign in years.
The 20-piece Christmas Morning by Kathy Ireland collection features robes, mugs, ornaments, blankets, candles and related products. Each piece reflects the spirit of faith, family and friends, Kirkland’s noted, in a collection with prices ranging from $5.99 to $59.99.
Kirkland’s 60th birthday celebration returns the operation to its roots with a renewed focus on style, trend and value, the company maintained. The anniversary campaign, dubbed “Kirkland’s: Since 1966,” celebrates six decades of helping customers bring warmth, personality and joy into their homes, the home decor retailer said.
The Christmas Morning by Kathy Ireland collection reflects that heritage, the company indicated, while introducing fresh designs and new reasons for customers to celebrate the season with Kirklands. Consumers can shop the Christmas Morning by Kathy Ireland collection at more than 200 Kirkland’s locations nationwide and on kirklands.com. They also can check out the collection at holiday pop-ups in 80 Bed Bath & Beyond and The Container Store locations, follow retailers along with Kirkland’s in the Neighborhood Intelligence retail portfolio.
“Christmas is a celebration of faith, love and the traditions that connect generations,” said Ireland (pictured above). “Our Christmas Morning collection with Kirkland’s is especially meaningful to us because we created it with those families and traditions in mind. We gave careful thought to every detail, and we hope the love and care behind these designs comes through in every piece. I deeply appreciate (Neighborhood Intelligence Executive Chairman and CEO) Marcus Lemonis, (Neighborhood Intelligence Retail CEO) Amy Sullivan and the entire Kirkland’s team for embracing our vision and helping bring this collection into families’ homes. Our hope is that these pieces become part of the Christmas mornings families cherish and the traditions they pass on.”
Sullivan said, “Kathy understands our customer and has a strong instinct for the styles and trends that resonate with her. This collection is a beautiful reflection of what Kirkland’s has always stood for: helping families make their homes welcoming and creating meaningful moments with friends and loved ones. As we celebrate 60 years, faith, family and friends remain at the heart of our brand. We are excited to bring this collection to our customers as we celebrate Christmas and the traditions that make this season so special.”
