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June 1, 2023

Food52 Launches New Creative Cooking Content


Digital content and e-commerce specialist Food52 announced it is launching a new season of premium content featuring its Cooks in Residence, as well as new shows with fresh personalities across baking, grilling, cocktails and home.

The season showcases content from well-known Cooks in Residence, including Erin McDowell, Lucas Sin, Melina Hammer, Mandy Lee and the Five Marys. The program also will feature new content from emerging talents Jun Loh and Harper Fendler.

Food52 Founder and Executive Chair Amanda Hesser (pictured above) will lead two new shows: “Amanda Messes Up in the Kitchen,” running twice a month, and “Founder Files,” running monthly.

The Cooks in Residence program has been reworked so residents can build a deeper connection with Food52’s audience across platforms while also enabling advertisers to engage with audiences on a commerce-enabled editorial platform. Advertisers and brand partners will be free to use the content created on their channels. The 360-degree partnerships include custom recipe development, product development, commerce with the Food52 shop and brand advertiser integration, the company maintained. By 2023’s end, more than 10 ongoing shows with Food52 Cooks in Residence will go live with dynamic content to inspire cooks of all ages and experiences, the company added.

In addition to its other operations, the Food52 Creator Network introduces premium content creators, including mega- and micro-influencers, to the Food52 consumer base. The program includes established creators Millie Peartree, Brian Lindo, Valerie Gordon, Peter Som and Ronnie Woo, as well as emerging influencers Becca Jacobs, Max Nelson, Erin Silberman, Lorenzo Tavani and Timothy Dang, the company noted. Food52 also is developing premium video content with internal talent including Elizabeth Spiridakis Olson, Emily Ziemski, Isabel Montes and Cesar Perez. It will add more than 30 new creators across platforms and categories by year’s end as the company fosters social media video content, community kitchen appearances, licensed recipes and Food52 shop partnership.

“Our Cooks in Residence today are the faces of Food52, serving as ambassadors to the Food52 community and bringing our brand into people’s homes,” said Alex Bellos, Food52 CEO. “These flagship video series will feature more of the content and personalities our viewers love, while allowing additional opportunities for our brand partners to interact with talent and our robust community. We’ll also be expanding our Creator Network, the program that nurtures fresh voices and explores new content opportunities that our community is hungry for.”

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