Dollar General is launching a multi-category décor, kitchen, bedding and housewares collection in collaboration with singer/songwriter and entrepreneur Holly Williams.
Williams is the granddaughter and daughter of country music legends Hank Williams and Hank Williams Jr., respectively. In addition to her music career, Holly Williams founded general store White’s Mercantile and women’s clothing boutique H. Audrey in Nashville.
Inspired by Williams’ Southern roots, family traditions and country music, the new Dollar General-exclusive collection includes housewares, kitchen items, bedding and décor that reflects Williams’ distinctive style and love for the simple joys of everyday life at home, the retailer noted.
With the rollout running through April at 20,000 Dollar General locations across 48 of the United States, the xo Holly by Holly Williams collection features more than 50 items priced from $1 to $20, with more than half the assortment available for $5 or less.
“Just like my songs tell stories of home and heritage, these products are an extension of that story,” Williams said. “They’re about creating meaningful experiences and staying connected to the things that matter most. When someone welcomes my collection into their home, I hope it creates a sense of comfort and authenticity with a nod to Southern tradition.”
