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December 16, 2021

Brookstone Launches Partnership with Sci-Fi Icon Shatner

Science fiction icon William Shatner represents Brookstone in its “Brookstone… Out of This World” campaign launching online this holiday season.

Brookstone’s year-long partnership with the actor, author, producer, director and musician embraces Shatner’s otherworldly legacy, the retailer indicated, and his recent visit to outer space with Blue Origin and Amazon chief Jeff Bezos. The partnership with Brookstone will include promotion of multiple categories. Shatner will appear in digital advertising and social media campaigns, as well as having his image used on packaging. The entertainer-turned-astronaut is featured in a Brookstone spacesuit inside a reimagined space shuttle setting.

Brookstone will emphasize massage chairs, neck pillows, foot and calf massagers, headphones, luggage, foot warmers and blankets in its marketing with Shatner. 

Commenting on the partnership, Shatner said, “Brookstone is a quality company, and I am delighted to be associated with them having been a customer for so many years. My face is also going to be on a number of products, and I think that’s wonderful.”

Joey Gabbay, CEO of Bluestar Alliance, the brand management portfolio company that owns the Brookstone banner, said, “We are incredibly excited to have Mr. Shatner as a Brookstone ambassador. He is an icon, who has a true affinity for the Brookstone brand. We couldn’t ask for a better partner.”

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