Open SaaS e-commerce platform BigCommerce announced that its merchants experienced significant increases in sales on Thanksgiving Day and Black Friday versus 2021, outpacing overall retail performance during the critical start of the five days leading to Cyber Monday.
On Black Friday, BigCommerce stated, merchant gross merchandise value advanced 31%, bolstered by a 25% gain in total orders and a 4.5% increase in average order value, compared to the 2021 occasion.
On Thanksgiving, GMV for BigCommerce stores was up 23% with total orders advancing 22% versus the 2021 holiday. AOV was almost 1% higher than in the year earlier, the company noted.
BigCommerce merchants began seeing holiday purchase spikes in October, the company maintained, yet shoppers continued to look for major savings on the traditional big deal days over the Thanksgiving weekend. And while the holiday season now stretches longer, the traditional Thanksgiving weekend shopping days were busier, with holiday e-commerce sales still on the rise, BigCommerce indicated.
“Given the soft global economy, this year’s peak holiday sales week is more important than ever,” said Brent Bellm, BigCommerce CEO. “ With a year-over-year sales increase of 31% on Black Friday and 23% on Thanksgiving, BigCommerce merchants grew significantly faster than overall e-commerce. Our merchants sell more by taking advantage of BigCommerce’s industry-leading capabilities in customer experience, multi-storefront expansion and omnichannel selling.”