To further boost its “omni-always” strategy, Bed Bath & Beyond has announced that it is expanding a partnership with DoorDash to offer consumers on-demand delivery of essential housewares products and items from more than 700 Bed Bath & Beyond locations and almost 120 buybuy BABY locations across the United States.
Bed Bath & Beyond noted that the partnership makes it the first home retailer and buybuy BABY the first baby goods retailer available on the DoorDash marketplace app and website. DoorDash will carry more than 60,000 products and items found on BedBathandbeyond.com and buybuyBABY.com on its marketplace app and website. Consumers can now browse and order products for on-demand delivery and have them delivered right to their doorstep.
To promote the service, Bed Bath & Beyond is offering consumers 40% off first purchase orders, up to $40, using the codes BEDBATH or BABY depending on which banner they’re shopping through October 10.
“As we continue our transformation to a digital-first, omni-always retailer, DoorDash is an ideal partner to help expand our marketing reach to the millions of customers who already shop their digital channels,” said Rafeh Masood, evp, chief digital officer and interim chief brand officer for Bed Bath & Beyond. “We are particularly pleased to be the first retailer specializing in home and baby to join the DoorDash marketplace, as it speaks to our authority in these markets and our work to strengthen our customer base.”
In a June first-quarter conference call, Bed Bath & Beyond CEO Mark Tritton said that the company had accelerated growth through digital-first omni-always focus, with net sales of some $2 billion for the quarter incorporating a 38% digital penetration, similar to 2020 sales levels in the quarter even as stores recovered from COVID-19 pandemic-related restrictions. The digital penetration is almost double 2019 levels, Tritton added.
