Home At Home Kicks Off College Promotion in Time for Decision Day
May 1, 2023

At Home Kicks Off College Promotion in Time for Decision Day

Posted In: Retail Articles

At Home has launched its first Back-to-College event in time for Decision Day on May 1, reconsidering the opportunity students provide retailers in a changing educational environment.

The retailer’s College HQ initiative focuses on essentials at unbeatable prices and trend-right products suitable for outfitting dorms and small spaces, At Home asserted. With exclusive, curated collections complete with bedding, organizational solutions, bath, décor and housewares, the company noted, students can outfit their dorm room accommodations in one place. At Home is taking the long view of the college buying opportunity, starting with Decision Day and graduation occasions through to the on-campus move-in itself, offering gifts and gift cards, bedding under $30, bath towels starting at $3.99, small space organization items, on-trend décor, and dorm kitchen and dining solutions under $20. University or college students can use their identification cards or college acceptance letters, to receive 10% off their online order or in-store purchase. 

Already, a back-to-college banner is up on athome.com. It links to a promotional page that organizes products offered into the categories:

  • College Dorm Room
  • Dorm Room Bedding
  • Twin & Twin XL Sheets
  • Dorm & Shared Bath
  • Dorm Storage & Organization
  • Dorm Room Décor
  • Dorm Wall Décor
  • Dorm Laundry
  • Dorm Kitchen & Dining
  • Dorm Furniture
  • Dorm Cleaning
  • Health & Beauty
  • Back to Campus Checklist
  • First Apartment Checklist
  • Value Basics Collection

Students can pick up orders at a store near their university or college up to 90 days after their purchase when they shop on athome.com beginning in June. Students also can choose same-day delivery straight to their dorm or apartment, according to the company.

To help engage students and their parents, At Home is running a sweepstakes where 20 lucky participants will win $500 gift cards to shop At Home. Consumers who join the company’s Insider Perks program via athome.com through July 31 can qualify to win.

“We are a campus solution for all with furniture, décor, organization, and bedding for both first-time college students and students heading back to on-campus dorms and apartments,” said Susan Rodgers, At Home chief marketing officer, in announcing the student-centric initiative. “We have everything new students need to make their first dorm a home, and everything returning students need to refresh their spaces on any budget. We are excited about entering this market, and speaking to a new, younger audience.”

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