At Home has launched its first Back-to-College event in time for Decision Day on May 1, reconsidering the opportunity students provide retailers in a changing educational environment.
Already, a back-to-college banner is up on athome.com. It links to a promotional page that organizes products offered into the categories:
- College Dorm Room
- Dorm Room Bedding
- Twin & Twin XL Sheets
- Dorm & Shared Bath
- Dorm Storage & Organization
- Dorm Room Décor
- Dorm Wall Décor
- Dorm Laundry
- Dorm Kitchen & Dining
- Dorm Furniture
- Dorm Cleaning
- Health & Beauty
- Back to Campus Checklist
- First Apartment Checklist
- Value Basics Collection
Students can pick up orders at a store near their university or college up to 90 days after their purchase when they shop on athome.com beginning in June. Students also can choose same-day delivery straight to their dorm or apartment, according to the company.
To help engage students and their parents, At Home is running a sweepstakes where 20 lucky participants will win $500 gift cards to shop At Home. Consumers who join the company’s Insider Perks program via athome.com through July 31 can qualify to win.
“We are a campus solution for all with furniture, décor, organization, and bedding for both first-time college students and students heading back to on-campus dorms and apartments,” said Susan Rodgers, At Home chief marketing officer, in announcing the student-centric initiative. “We have everything new students need to make their first dorm a home, and everything returning students need to refresh their spaces on any budget. We are excited about entering this market, and speaking to a new, younger audience.”
