After consideration of lower supply chain costs, At Home has announced thousands of permanent price drops on items including furniture, rugs, and décor.
The company stated that, after supply chain costs rose over $300 million between 2021 and 2022, At Home has found ways to lower freight costs while maintaining its positioning as the largest home and holiday décor superstore at the lowest prices.
To promote the move, At Home is giving away $25,000 in gift cards to Insider Perks loyalty program members who shop through April 4.
“I am excited to announce we’re making it even more affordable to continue to refresh your home both inside and out,” said At Home chairman and CEO Lee Bird, in announcing the initiative. “Starting today, we have permanently lowered prices on thousands of items across our store and online. These price drops are possible due to the relentless efforts of our teams to find cost savings throughout our supply chain. Last year we had extraordinary cost increases in our supply chain, which led to us raising prices, which we were reluctant to do. We committed to ourselves that we would drop prices as soon as we could. We can now, and we just have.”
Chad Stauffer, At Home president and chief merchandising and product officer, added, “As we see inflation continue to impact our customer from the gas pump to the grocery store, it is more important than ever we pass our savings to the customer. Passing on these supply chain cost savings will provide customers with more purchasing power for the home items they desire. Great value is important to our customers and critical to ensuring the entire economy stays healthy by enabling more customers to buy. We stay committed to décor for all, all for less. We will continue to evaluate our margins and the market, always looking for savings for our customers.”