Amazon has scheduled its Prime Day event for June 21 and 22 and competitors including Walmart and Target will be running their own counter promotions.
Amazon has promised consumers who have purchased Prime memberships more than two million deals across fashion, home, beauty, electronics and the other product categories it carries, in addition to entertainment benefits and exclusives across Prime Video, Amazon Music, Prime Gaming and its other entertainment offerings.
Slated home merchandise Prime Day deals run across housewares, furniture, rugs, home décor, and artwork, including robotic vacuums from Shark and Bissel, and air purifiers from Levoit and Toshiba.
The two-day event kicks off on June 21 at midnight Pacific Time in the United States for Prime members in the U.S., the United Kingdom, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia.
Members will be able to support small businesses on Prime Day. Through Amazon, they will be able to access more than a million deals from small and medium-sized operators, as well as local Black-owned, woman-owned, military family-owned other small businesses.
Amazon is getting a jump on its Prime Day initiative on June 17 with a three-part immersive musical event, the company noted. Presented by Amazon Music, the Prime Day Show will feature performers including Billie Eilish, H.E.R., and Kid Cudi. Amazon is making the show open to anyone, not just Prime members, with its three episodes available for 30 days after the initial debut.
For its part, Target announced its promotional countermeasure and scheduled it for a day earlier than Prime Day. The Target Deal Days initiative, which the retailer bills as the biggest digital sale of the summer, runs from June 20 to 22. Target characterized it as” refresh-your-space, update-your-wardrobe, stock-your-pantry, pamper-yourself-and-loved-ones magic.”
Christina Hennington, Target’s evp and chief growth officer, stated, “Target Deal Days is bigger and better than ever for all guests, with more days and ways to save, including food and beverage deals this year. Our industry-leading, safe and easy fulfillment options deliver same-day joy with no waiting or membership fee required.”
Walmart is getting in on the act early with a four-day event dubbed Deals for Days. According to Walmart, customers will find Black Friday-like savings on products from Walmart and its marketplace sellers in home, electronics, toys, beauty, fashion and other merchandise categories. The event will feature online-only deals, special store-only savings and Rollbacks on items available in-store and online, including an iHome Nova Auto Empty Mopping Robot for $299 down from $599.
In a separate initiative involving promotional periods, Walmart announced that it would close its stores on Thanksgiving, calling it a “thank you” to employees for their work during the pandemic.