Amazon has multiple initiatives planned for the holiday season, including deals on housewares for Black Friday and Cyber Monday, as well as a promotional event for its expanding low-price Haul platform.
Amazon’s main Black Friday weekend promotions launch on November 20 at 12:01 a.m. Pacific Time and run through December 1 across the home, electronics, beauty and apparel categories. Featured brands include Bissell Beats, Medicube, and Nike, the company stated. Daily deals introduced throughout the promotional period will include discounts on brands such as Keurig and Squishmallows.
Home, kitchen and beauty deals planned for the Black Friday/Cyber Monday period include:
- Save up to 55% on select home products from Shark.
- Save up to 40% on select floorcare from Bissell and iRobot.
- Save up to 35% on select floorcare from Dyson.
- Save up to 50%on select kitchen appliances from Ninja.
- Save up to 40% on select kitchen essentials from Bentgo, Vitamix, Staub and Nespresso.
- Save up to 35% on select espresso and coffee machines from Keurig and De’Longhi.
- Save up to 25% on premium kitchen brands, including Breville and Our Place.
- Save up to 30% on select beauty tools from Drybar and Shark.
The Amazon promotion planned for its low-price Haul operation, designed to compete against Temu, Shein and other China-based bargain operators, including the Alibaba marketplace. Amazon scheduled the Haul savings event against Alibaba’s annual Singles’ Day event on November 11.
The Amazon Haul dedicated two-day shopping event, slated for November 10 and 11, will feature tens of thousands of items priced at just $1 on day one with exclusive 11-cent treasures hidden across popular product categories on day two, Amazon revealed.
The promotion comes as Amazon has been expanding Haul internationally, with the company calling it Bazaar in some markets where that identification is more appropriate to the location. Haul, by whatever name, now operates in 25 countries and regions, Amazon noted, providing shoppers a dedicated shopping space that provides ultra-low prices.
Amazon reported Haul Home & Garden bargains will range from décor and organization to kitchen essentials and outdoor items. Haul has its own format, search, cart and checkout so consumers can check off their holiday shopping lists and take advantage of the low prices offered, conveniently, Amazon said.
