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June 23, 2023

Amazon Jumping into Generative AI with AWS Innovation Center

As it prepares to compete in an artificial intelligence sector demonstrating explosive growth, Amazon Web Services has announced the AWS Generative AI Innovation Center, a new program developed to help its customers successfully build and deploy generative artificial intelligence solutions.

AWS is investing $100 million in the program, which will connect AWS AI and machine learning experts with customers around the world to aid them as they envision, design and launch new generative AI products, services and processes.

Amazon pointed out that the innovation center initiative builds on more than 25 years of investment in developing AI technologies for customer use and is just one part of AWS’s overall generative AI strategy.

Among its recent initiatives, Amazon aims to bring AI technology to customers and partners around the world, and the innovation center strategists, data scientists, engineers and solutions architects will work with them to build tailored applications, the company asserted. As such, manufacturers, for example, could apply AI to reinvent industrial design and processes, while financial services companies might use the technology to provide customers with more personalized information and advice.

With no cost workshops, engagements and training available, AWS is prepared to work with customers to establish use cases that will create the greatest value for their businesses based on best practices and industry expertise, Amazon maintained. Customers and generative AI experts from AWS and the AWS Partner Network will be able to select the right models, define paths to navigate technical or business challenges, develop proofs of concepts and make plans for launching solutions at scale. The innovation center team will offer guidance on best practices for applying generative AI responsibly and optimizing machine learning operations to reduce costs, according to Amazon.

“Amazon has more than 25 years of AI experience, and more than 100,000 customers have used AWS AI and ML services to address some of their biggest opportunities and challenges,” said Matt Garman, senior vice president, sales, marketing and global services at AWS.  “Now, customers around the globe are hungry for guidance about how to get started quickly and securely with generative AI. The Generative AI Innovation Center is part of our goal to help every organization leverage AI by providing flexible and cost-effective generative AI services for the enterprise, alongside our team of generative AI experts to take advantage of all this new technology has to offer. Together with our global community of partners, we’re working with business leaders across every industry to help them maximize the impact of generative AI in their organizations, creating value for their customers, employees, and bottom line.”

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