Consumer spending online increased 6.8% to $257.8 billion in the United States during the just-past holiday shopping season, according to Adobe, which defined the period as November 1 to December 31, 2025.
Adobe noted that spending in its Furniture & Home Goods category reached $31.1 billion, up from $29.2 billion in the year prior. Discounting generally peaked on Black Friday across product categories. Furniture prices averaged a 18.6% discount, and appliances averaged 20.2% on the date, with furniture dipping again to 18.8% on the following Sunday, before price breaks narrowed and became modest by the last days of 2025.
For the season, Adobe reported that spending on mobile devices increased 10.7% to $145.2 billion. Mobile revenue accounted for 56.4% of the total online revenue. At $14.25 billion, Cyber Monday was the biggest online spending day of the 2025 holiday season and beat out the $13.3 billion total on the date in the year earlier.
AI-generated traffic increased 693.4% in the holiday season, with more artificial intelligence-based guidance sought by desktop than by mobile shoppers.
Buy-now-pay-later spend increased 9.8% across devices to $20 billion, according to Adobe, with most occurring on mobile.
