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March 5, 2023

Y-Brush Shows Off Three Generations of Electric Toothbrush

By: Emily Cappiello

Contributing Editor

Y-Brush will be showing its teeth-brushing technology at this year’s Inspired Home Show, a product that is designed to allow for a complete mouth clean in 15 seconds or less. 

“The toothbrush is a product that has seen next to little evolution over the last 250 years. New technologies have completely transformed and improved our everyday lives, and there is no reason to spend two entire minutes brushing in the 21st century,” said Benjamin Cohen, CEO of Y-Brush. 

According to the company, the toothbrush is made with a handle that transmits sonic vibrations to an innovative, Y-shaped brush head. Designed to remove up to 21% more dental plaque than a regular manual toothbrush, the Y-Brush is comprised of more than 35,000 nylon bristles which are said to be able to reach all sides of the teeth. The bristles are able to be positioned at a 45° angle to the teeth, which is allegedly optimal for plaque removal. Additionally, the Y-Brush is soft on gums and can be used in 5-, 10-, and 15-second intervals, depending on need and comfortability. 

There are three levels of Y-Brush available to the U.S. market. The NylonStart features an unlimited vibration mode and has a suggested retail price of $89.99. The NylonStart for Kids is suitable for kids ages 4 through 12 and comes with a whale-shaped toothpaste applicator. It is available for a suggested retail price of $89.99. The flagship NylonBlack includes a premium handle with four different intensities. It has a suggested retail price of $149.99.  

Y-Brush will be demonstrating this technology at its booth, which is located in Lakeside Center, L11926.

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