Wholescale, a technology specialist for optimizing online product review collection, announced Walmart.com has joined Wholescale’s ReviewHub syndication network.
ReviewHub’s Shopify-integrated technologies enable review apps and first-party data collectors to access ReviewHub’s growing syndication network, which includes leading retailers and marketplaces.
Wholescale develops technology that lets retailers, marketplaces, brands and sellers collect, receive and share authentic consumer content, including ratings and reviews, to drive discovery, conversion and customer trust. Wholescale is partnered with leading marketplaces and brands, including Walmart Inc., TikTok Shop and Blackstone.
With the addition of Walmart.com to ReviewHub, Walmart sellers and suppliers collecting reviews with a ReviewHub collection partner can now seamlessly syndicate reviews to Walmart.com, according to Wholescale.
“Making it easier for sellers and brands to syndicate reviews to Walmart.com has been a top priority as we strive to help our retail partners increase conversion and drive more sales,” Rapps said. “Adding Walmart.com to ReviewHub is a pivotal step towards democratizing review syndication for retailers, marketplaces, brands, sellers, review apps and shoppers.”
Brands and sellers using Wholescale’s review collection technology have had syndication access to Walmart.com since 2023. Wholescale launched ReviewHub in June 2025. The new platform is significant for brands and sellers with Shopify storefronts that seek expanded distribution in Walmart stores and on Walmart.com, according to Wholescale.
