Air purifier company Blueair has partnered with tidying expert and author Marie Kondo to launch a limited-edition bundle designed to blend the joy of “intentional living” with high-performance air care.
The collaboration celebrates fresh air as an essential element of a harmonious home, blending Blueair’s expertise with Kondo’s philosophy of “intentional living” and surrounding oneself only with what sparks joy, according to Bluer.
The partnership includes an exclusive pre-filter (a washable fabric cover designed to extend the life of the primary filter) for the Blue Pure 511i Max, featuring a serene, elegant aesthetic inspired by Kondo’s signature style. Available for a limited time, the pre-filter is made to bring a touch of calm to any space while helping remove airborne pollutants like dust, pollen and pet dander using Blueair’s HEPASilent filtration technology.
“Clean air is a foundation for a tidy and joyful home,” Kondo said. “By incorporating simple wellness elements like air purification into your daily environment, you’re not only organizing your space, you’re transforming how you feel in it. When combined with the practice of surrounding yourself with possessions that spark joy, these mindful choices help to create a home that you love and a life that you enjoy.”
The Blue Pure 511i Max exclusive pre-filter is available now in Ocean Twilight and sold on Blueair.com and Konmari.com as a bundle for $149.99. The pre-filter is also sold separately for $14.99.
